Residual income puts money in an affiliate marketer’s pocket without any work or effort on their part. It doesn’t get any better than that. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter…not harder. So what are back-end products? They are products/services you offer to existing customers, i.e. to people who have already bought a first product (front-end product. lead product) from you.
Most online marketers make much more money selling customers the second, third, fourth etc. product than selling their first product. The reason is that people who’ve already bought from you once are much more likely to buy again. Strategies like back-end offers shifts the focus from the short sighted “take the money and run” strategy that is so much in use on the Internet today. You’ve seen these sites all over.
The focus is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn’t deliver what was promised. They might make money in the short run but they will only sell to each customer once and will have to continue spending a lot of money on advertising to get new suckers to visit their site. More successful sites focus on building a strong relationship with their customers. Your main goal shouldn’t be to just make sure your customers are somewhat satisfied… you want them to be extremely satisfied.
If you deliver the goods, your customers will trust you more. If you have their trust, you can sell them anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy it because they trust you. Trust is everything.
Age-Old Question: Do You Need to Have Your Own Product
Whether or not you need to have your own product to become a successful affiliate marketer is a question that has been asked and answered every few minutes since affiliate marketing came on the scene. The reason it is asked so often is because everybody has a different answer. There are those who say you absolutely MUST have your own product to get started and to succeed in affiliate marketing and then there are those who say you don’t need a product when you start or ever to be successful.
So, which is it? Yes? No? The fact of the matter is that everybody is right. Having your own product is great but it isn’t absolutely necessary. Those who have their own product can build a website around that product and add affiliate links to it. Those who don’t have their own products can still create a great website and be an affiliate marketer.
Producers of products love affiliate marketers and products are not the least bit hard to find. The thing that both those who do and those who don’t have their own product have in common is that they both must be passionate about the products they sell. You will never be successful in selling something that you aren’t interested in yourself. It takes drive and ambition to succeed at any endeavor and affiliate marketing isn’t any different.
You must be passionate about a product or an idea in order to keep your drive and ambition alive and well for the long haul. Whether you are marketing your own product or a product produced by others your success is directly related to how effective your marketing techniques are, how focused you are, how well you manage your time, and how much you believe in the product.
Protecting Your Commissions
Thieves are a problem out in the brick and mortar world is for business owners and thieves are a concern for cyber space business owners. Out in the brick and mortar world, thieves will take money and merchandise and it isn’t any different online. The real world merchants use locks and alarms to deter thieves. Internet business owners need to use anti-theft software to protect their commissions.
Here are some things you can do to protect yourself and your commissions:
- Use Meta Refresh: A meta refresh is a simple bit of HTML code which automatically redirects your visitor to another page (your affiliate URL). It provides a neat way of presenting affiliate links in newsletters. It probably helps reduce commission bypassing and commission hijacking. A big advantage of using meta refreshes is that if merchants change their affiliate links, you can change links on dozens of pages quickly and easily by altering only one file. One problem is that some search engines don’t like meta refreshes because they’re frequently used for unsavory purposes. So if you use this technique, use it with caution.
- Use a URL redirection service. You can use free services or buy a unique domain name for each affiliate program you join. URL redirection makes affiliate links less obvious, so this will reduce some commission thefts.
- Use a web-based ad tracking service. The ad tracking link initially hides the affiliate link, reducing thefts.
- Use an ad tracking script. Good ad tracking scripts hide the affiliate link as well as being useful for tracking. It has the advantage that it doesn’t promote someone else’s domain.